Published retirement coach rates run from about $125 to $150 an hour up to $800 to $1,000 an hour in major cities such as Boston, Miami or San Francisco, according to AARP.
Programs priced as a package vary too. AARP profiles one coach charging a flat $3,600 for six months, and Coaching Aging Adults lists $200 per session with clients typically booking 3 sessions a month. As of November 2026, the Rarified Life Preferment course is listed at $6,000.00, with its description stating an investment of $3,000.