About
About Rarified Life and its founder, Anne van Leynseele
Last updated: November 2, 2026
Rarified Life is the business behind the Preferment framework, founded by Anne van Leynseele to help high achievers plan an active, purpose-driven life after 50.
This website is published by Rarified Life. It is one of a small number of websites the business publishes, and it exists to explain the Preferment framework, the founder's story, the course and webinar, and to answer common questions about retirement coaching and life after 50. The main business website is rarifiedlife.com.
Who founded Rarified Life?
Anne van Leynseele founded Rarified Life after four career reinventions of her own. She did not arrive at Preferment by accident: each transition gave her direct experience of leaving one identity and building the next. She is not teaching a theory; she is showing others how to run their own reinvention.
Four reinventions
Film and television
Built and sold a production company in Los Angeles film and television.
Digital strategy
Advised Fortune 100 companies on digital strategy across three continents.
Public service and law
Served as an Attorney Advisor in the Obama Administration, and helped write the legal framework for recreational cannabis in Washington State.
Farming and writing
Co-owns an award-winning chocolate farm on the Big Island of Hawaii, and wrote the book Preferment.
“Transformation isn't just about reaching new heights; it's about discovering the depth of your own potential.”
What does Rarified Life offer?
- The Breakthrough Session: a 40-minute first conversation, the recommended starting point.
- The Preferment framework: six modules from Introduction to Launch.
- The Preferment live course: eight weekly live sessions with Anne, the book and homework.
- A free presentation for accomplished women in their 50s and 60s.
- Books and 1:1 coaching, both listed as coming soon as of November 2026.
Where Rarified Life is based
Rarified Life LLC lists Edmonds, WA and a mailing address of PO Box 1174, Captain Cook, Hawaii 96704. You can also find Anne on Facebook, Instagram, LinkedIn and YouTube. Learn how this site forms its guidance on our approach page, or read what a retirement coach does.
Common questions
- What is Rarified Life?
- Rarified Life is the business behind the Preferment framework and platform, founded by Anne van Leynseele. It helps people, particularly high achievers planning life after 50, design a next chapter around personal values, meaningful pursuits and continuous learning. Rarified Life LLC lists locations in Edmonds, Washington and Captain Cook, Hawaii. More in the FAQ
- Do I need a certified professional retirement coach?
- Coaching is not a licensed profession in most places, so certification varies by program. Look at the coach's experience, structure and fit. Rarified Life founder Anne van Leynseele brings four career reinventions: film and television production, Fortune 100 digital strategy, federal legal service and farm ownership. More in the FAQ
- Where is Rarified Life located?
- Rarified Life LLC lists Edmonds, Washington and a mailing address of PO Box 1174, Captain Cook, Hawaii 96704. Founder Anne van Leynseele co-owns an award-winning chocolate farm on the Big Island of Hawaii. More in the FAQ
- Is there a book that goes with the course?
- Yes. The course works through Anne van Leynseele's book Preferment chapter by chapter, and the book is included with the course. It serves as the companion text and workbook, with homework built in. A chapter titled "Embracing the Currents of Change" uses water as a metaphor for adapting and growing. More in the FAQ
- Does Rarified Life offer 1:1 retirement coaching?
- As of November 2026, Rarified Life lists 1:1 coaching as coming soon. Today the main offerings are the 40-minute Breakthrough Session, the live 8-week Preferment course and the free webinar for women in their 50s and 60s. More in the FAQ